Give them a reason to believe. Your employees are part of something bigger than themselves, but do they know it? From the first interview, potential candidates need to understand and share in the vision of what you are doing as an organization. That vision alone will motivate and inspire your team, down to its junior members, which comes back full circle in effectively facilitating company growth. For her company, as an example, the company’s true purpose is “Improving Lives” as every team member is aware. The team is directly improving the lives of the individuals they provide massage therapy for, but is also improving the lives of HR teams by administrating the entire massage program fully, leaving them free to do their own jobs. Additionally, they improve the lives of CEOs and stockholders by improving employee retention and morale and decreasing worker’s comp claims and health insurance cost. And they improve the lives of people in local communities by helping businesses succeed, which improves the local economy and creates additional jobs.
Show you care. Recognize every single employee’s birthday. Send gifts for new babies and weddings. Be involved in employees’ lives to let them feel loved and valued not only as employees, but also as family members and as human beings. “When people are loved, they will give more than you can imagine they could for you and your cause,” Wilcox says. In her company, she sends gifts to employees around every possible event in their lives. “Employees are the lifeblood of our operation. We want to make taking care of them our highest priority and to make sure they are ridiculously happy at all times.”
